BillyBoy - CAMDOM

Year

2024

Client

BillyBoy

Agency

Innocean Berlin

Role

Concept
Copywriter

BillyBoy is one of Germany’s biggest condom brands and has been an institution for a long time when it comes to safer sex. However, not so much with a younger target audience. So as part of a relaunch, the brand asked us to come up with a PR worthy idea that brings them back on the radar of the young generation. So for sexual awareness month, we tackled a problem that has been growing to a dangerous degree especially with the young people: the non-consensual leakage and recording of intimate content.