e-Niro x De Niro

Year

2021

Client

Kia

Agency

Innocean Berlin

Role

Concept
Scriptwriting

It’s every writer’s dream: developing scripts for big Hollywood names. For me even more so if it involves one of the greatest to ever do it: Robert De Niro. So when Kia asked us to come up with a concept for the launch of the new Kia e-Niro, the mission was clear. How do we get Robert De Niro to star in a campaign for one of the most innovative electric cars? Well, see for yourself.