Volkswagen - “Hello”

Year

2018

Client

Volkswagen

Agency

DDB Berlin

Role

Concept
Copywriter

Volkswagen has always been known for their twinkle-in-the-eye commercials. Ads that everyone loves and remembers. So when the task was to create a script for the pedestrian recognition feature, we wanted to stay true to these roots and do something that puts a smile on people’s face. And boy did we succeed!