Kia Xceed - “Lightning”

Year

2022

Client

Kia

Agency

Innocean Berlin

Role

Concept
Copywriter

People nowadays are still scared of driving electric. Mostly, because they’re worried to run out of battery with no place to charge nearby. Experts even have a term for it: range anxiety. So to address this fear, we came up with the campaign concept called “Stop wondering. Start driving.”. In different episodes we’d address people’s fears and show the absurdity of them in humorous ways. Like showing a guy trying to charge his car in the middle of a thunderstorm with a giant metal pole.