Kia Brand – “Hidden Ideas”

Year

2022

Client

Kia

Agency

Innocean Berlin

Role

Concept
Scriptwriting

Kia has always been known as the brand that has “The power to surprise”. So it came as no surprise that after years of communication it was time for a rebrand. As part of this rebrand, we introduced the claim “Movement that inspires”, which aimed to remind people how much creative power lies in the act of movement. Because the best ideas don’t happen when you stay within your comfort zone. They’re born when you go outside and see new things. Even though, I must admit, this one was born at my desk at home. Ooops.